.Manly Bands is actually a direct-to-consumer vendor of males’s bands. The firm released in 2016 after John Ruggiero, the founder along with his wife Michelle, couldn’t discover an appropriate wedding band.This is Ruggiero’s 2nd look on the podcast. In April 2021, we covered the firm’s founding, special ring products, as well as extra.
Since then, Manly Bands has actually acquired its own supplier. The manufacturing of bands from, state, Jack Daniel’s scotch gun barrels or even Fender guitar cords creates engaging video clip, points out Ruggiero, best for narration on social media sites as well as elsewhere.The whole entire audio of our chat is actually ingrained listed below. The transcript is revised for length and also clarity.Eric Bandholz: Give us a rundown of what you carry out.John Ruggiero: My spouse, Michelle, as well as I began an on-line ring business knowned as Manly Bands in 2016 to deal with a concern of wedding celebration bands for men.
Our team were actually only wed. I possess huge hands and couldn’t find a band that I ased if that was actually certainly not overpriced. My alternatives were actually purchasing from a magazine or possessing one thing custom-made.I found yourself buying coming from a web site.
The band got here in a standard mailer, with no container or even customer service. It was a terrible experience by today’s ecommerce requirements.Our company obtained gotten married to, relocated to Fla, and also required a task. Our experts informed ourselves, “We’re each entrepreneurs.
Why don’t our team make our personal business?” Our experts covered the forms of issues we will found as well as exactly how to fix them. My band experience appeared, and also our experts decided to attempt to resolve it for various other men.Our target when our company began was to pay out rental fee. Our company believed creating a married couple thousand bucks a month coming from this would certainly be actually great.
We considered it a way of living company, certainly not high-growth. It was actually merely Michelle and also me in our garage making rings and also sending them out to consumers. Our team had hit on one thing.
Our notification reverberated along with customers.Michelle as well as I make a great staff. I generate concepts, and also she’s the implementer. A lot of our success visits her creative mind.
She labels the bands and also develops people. She hooks up the rings to clients. Describing a band solely as “eight-millimeter dark” really did not cut it.Our company created bands coming from unique materials, including Port Daniel’s gun barrels or exclusive metallics.
The business removed. Ever since, our team have actually increased greatly. Our team currently have over 55 folks in the Manly Bands family.
About fifty percent of those are ring artisans that do work in our just recently gotten manufacturing store in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: About a year and also a half back. Our team had been their consumer for a long times, so we understood them effectively. The majority of their service was retail, which failed to rate of interest our team– mosting likely to mom-and-pop jewelers.
They retained their wholesale consumers and brand. Our experts obtained some of their resources as well as brought over staff members.Bringing on a production crew has been just one of the most ideal points our experts’ve done. It is actually been actually unbelievable to head out there certainly and enjoy them create rings out of Fender guitar strings or metallic coming from an M1 Abrams container.Bandholz: Just how performs in-house production effect advertising?Ruggiero: It is actually been actually substantial.
Taking an electronic camera to the opposite side of the office and filming the group utilizing lathes to cut the metallic rods or even scotch gun barrels right into rings makes for amazing online video. Our company have our video camera team on the market all the time. Our experts make use of that video on our social media sites and in our ads and also email lists.
Our company try to market that considering that most companies in the males’s ring area don’t create. They fall ship or even purchase from foreign and then ship it out. But our experts prefer it to last a life time and be one thing people can take pride in.Our experts’ve possessed a lot of excellence along with our military ancestry assortment, where our company resource one-of-a-kind army products.
Our company possess the M1 Garand rifle supply, the lumber component, from World War I. Seeing our team placed that in the turret and also reduced a piece out for a band is exciting.Our advertising and marketing for those bands discuss the background, the soldiers, where the tool was utilized, and factors like that. My spouse as well as I researched filmmaking in university.
Our team utilize our abilities to educate as well as tell a story. As an example, I lately acquired an email coming from a client that discussed that his gramps used to steer M1 tanks. The client talented some of those bands to his gramps, and they possessed pretty an emotional swap.
It’s nice to help consumers get in touch with their past and also create one thing meaningful.Bandholz: Where can people buy a ring from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, as well. I perform Twitter as well as LinkedIn.