.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to running into billions in venture capital every year, have actually increased almost $360 million so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That downturn is due to market concentration, heightened governing pressures, as well as economic uncertainties.ADWEEK spoke with 5 VCs who continue to invest in adtech business, even with these problems, regarding what they are actually seeking as well as what they prevent. Maybe unsurprisingly, these entrepreneurs are targeting chances in privacy-focused technologies and industry-specific regions including linked television.